Why is Directional Signage so Important?

January 4th, 2019

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Getting lost on the subway, in an airport, a university or even just a small building has the potential be a very stressful experience. When visiting somewhere new, it’s important for individuals to feel as comfortable as possible with their surroundings. This can easily be accomplished by including directional signage in hallways, stairways and entrances to ensure that new visitors are provided with a clear sense of direction.

How to Create an Effective Directional Sign

Location of Signs

Where and how you place your sign is the most important factor to consider as it affects the overall convenience of your signs. Make sure that you include exterior and interior signage so that visitors can feel a sense of ease from the moment they step in front of the location. Placing your signs overhead or on the walls of your building is an efficient way to guide visitors in the right direction.

Helpful Tips

Your signage system should work in unison by ensuring that they all follow the same fonts and colour schemes. Include information such as the setting and where they are in relation to where they need to be. One way this can be accomplished is by including a star symbol beside text that says, “You are here.” If possible, try incorporating a floor map of the building on your signs. When creating your signs, make sure to get creative! Don’t underestimate the power of enhancing the aesthetic appeal of directional signs. With a beautiful design, people are more likely to have positive thoughts about your products or services.

Contact your Professionals!

If you’ve discovered that your business would be more efficient with the use of directional signage, contact Gregory Signs! Our professionals will assist you in finding the best way to direct your consumers to where you need them to be.