Why Digital Signs are Essential for Your Business

November 29th, 2019

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One of the greatest ways to get your business noticed is by investing in digital signage. Digital signage is a powerful, versatile tool used to meet the unique demands of customers in almost every industry. Although there’s several benefits to using digital signage, we’ve compiled a list of some of the most relevant ones that make it the most enticing!


Digital signs can make a potential customer more engaged in what your business has to offer. It’s the perfect way to provide shoppers with the information they need in order for them to feel confident in their purchase. Sometimes, your store will busy and you won’t have enough staff to address potential customers in need of some assistance. In instances like this, a digital sign can be helpful, informative and encourage visitors to purchase your products and revisit your store. Having a self-serving tool is a great way to support the success of your store and deliver critical information more efficiently.

Easy to Edit the Display

Typically, signs are placed in several different locations. Changing your sign can be a hassle, but not with digital signage! With digital signs, you can change the information on it from one remote location. This way, if you have a new same or a new ad, then all it takes is a simple redesign and edit. Doing this will also help to ensure that your brand’s identity remains consistent.

Can Change Displays Automatically

Sometimes, you want your sign to convey more than one message. This can easily be done with digital signage. An example of this is when you visit a fast food restaurant and the menu board changes to show you specific specials, new prices and some photos of their best products. Changing little details like this can be made easy since you won’t have to purchase a completely new sign.

Gain More Attention

Signs with motion graphics tend to be more eye-catching to passersby. Digital signs cultivate more curiosity than a traditional sign because it makes a viewer interested in knowing what’s going to happen next! Plus, you can make your digital sign interactive, so a passerby or potential customer can tap through and engage with your company.

Saves Time

To prepare a traditional sign is more labour intensive, expensive and time consuming. It’s easier and more cost-effective to create digital displays. With traditional signs, you will have recurring expenses, continuously printing new signs, whereas a digital sign can be fixed instantly.

Contact Gregory Signs

Finding the correct words, mediums and images to promote a business to targeted clientele requires someone who knows the art of advertising well. At Gregory Signs, companies of all sizes find the advertising expertise and talent they need to help differentiate their company in today’s competitive market. Contact Gregory Signs today and let’s get started on your digital sign!