Top 3 Signage Trends to Look For in 2021

December 23rd, 2020

As the end of 2020 comes closer and the new year begins, we can’t help but think of new possibilities — especially after such a challenging year for us all. So, for goal-oriented inspiration and getting your business back on track for the new year, we’re here to give you the latest and most up-to-date signage trends to look for in 2021! We want to give your business a head start in the game, increasing your revenue and overall brand delivery. Be the first to hop on these trends and watch what well-designed signs can do for your company!

Well, what are you waiting for? Get a head start to 2021 by reading these three top signage trends that will be prominent in the new year!

Need for Wayfinding Signs

Today, in a world of independent individuals who have a “do-it-yourself” mentality, wayfinding signage is needed more than ever. It is the kind of signage that informs, directs, and guides visitors to where they need to go. When designed effectively, visitors will feel comfortable and confident to explore around your facility and unfamiliar surroundings on their own. It’s important to make sure your wayfinding signs are visible and clear, or people may give up. Millennials and Gen Z’s look for instant gratification and easy navigation; if they can’t find something quickly, they’ll leave and get what they’re looking for at the next place that best suits their needs. So, in 2021, make sure you have well-designed, clear, and concise signage for your business to stay thriving. Keep your customers engaged and happy this year!

Example: Wayfinding’s – Toronto Transit Commission

Here at Gregory Signs, we worked with the Toronto Transit Commission to create several wayfinding signs for their subway systems. You may have seen these when out and about in Toronto! Commuters will now have no problem navigating their way to the proper subway station alone – there is no need to ask for help! Their new signs are easy to read and to the point! 

Increased Personalization and Innovation

2021 will be all about the new! New ideas, new designs, and new creations allow businesses to soar into the next year with confidence and innovation on their side. It’s out with the same old visuals and signage that people come into contact with daily. People are becoming overstimulated with the same advertising techniques and crave originality — we all want to see something we’ve never seen before! 

It can be challenging to be innovative and personalize your brand in a way that will turn heads, but after this long and hard year, we believe anything is possible! We are here to help you take the next steps! Look through our portfolio of Exterior Specialty Projects (https://www.gregorysigns.com/exterior/specialty-products/) and Interior Specialty Projects (https://www.gregorysigns.com/interior/specialty-products/) to give you some inspiration for thinking outside the box! We’ll help you think physical, interactive, and stunning when it comes to your signage, creating a design that speaks to your brand. Once we design your new sign, you still won’t even have to lift a finger because from there, we’ll do the consulting, manufacturing, installation of your unique new signage! Let’s start this new year right with innovation and personalization that stands out from the rest!

Example: Specialty Products – Puma

When creating this specialty project for Puma, we were ecstatic to be part of something so distinctive and innovative. Not only was this project unique in structure as its metal exterior wrapped around multiple walls, but it was personalized to fit Puma’s brand with their logo and year of establishment plastered boldly across. Gregory Signs not only did the structural design but handled the manufacturing and installation of this project. Talk about something new and elaborate!

Minimalism and Simplicity in Design

Minimalism is really in right now, not only with signage but with everything else from home decor to building structure and more! People are attracted to simple yet chic designs everywhere they go. It comes down to reducing stress and improving clarity since this past year has played havoc on us. We want to feel at ease and comfortable again. 

So, when designing your signs, whether it be for a specialty project, an indoor or outdoor channel letters sign, plaques, fleet graphics, cut-outs, or any other type of signage, make sure to keep it straightforward with minimal elements. We no longer live in a day and age where bright and colourful signs catch our attention and leave us intrigued. It’s now about how the brand and signage personally connect to us and whether we see it fitting into our lives. Simple and uncomplicated signs humanize your business, establishing an emotional connection with you and your target demographic. It’s time to declutter and rethink your signage. Let us help you reinvent your signs!

Example: Cut-Outs and Logos – King Street Towers

For King Street Towers, we used a cut-out logo that is sleek, precise, and to the point. Eye-catching doesn’t always mean big and bold, but nowadays, it can mean simple and minimalistic. Cut-out signage not only adds an element of dimension but allows clean lines to pop and stand out in a meaningful way. The human eye loves simplicity!

Contact Gregory Signs

Start the new year right with these upcoming signage trends! Here at Gregory Signs, our team can help you with everything from design to installation. We collaborate with you to ensure all signage remains consistent and reinforces brand guidelines.

Start to get noticed by contacting Gregory Signs today!

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