Do you know what goes into designing a sign, ensuring that more people see it? It simply doesn’t make sense to spend time and money creating a sign, only to have no one absorb your brand or your message.
As the experts in the signage industry, Gregory Signs will work with your company to create signage, regardless of your business type and budget. From custom neon signs to building signage and other custom-made signs, we can handle it all. Discover what we can do for your business by getting in touch with us today.
Let’s take a look at a few standard design tips to help you get the best, most effective sign possible.
Size and Scale Considerations
From a design perspective, a sign is one of the largest components ever designed. So, you’ll want to weigh a lot of importance on the size and scale of your sign. After all, your sign has to be read and understood from a distance, and often by people who only have a few seconds to look in that particular direction. Your sign should be big, and yet simple for maximum impact.
Location Really is Everything
Think about where the sign will be placed. Will it be indoors, or outdoors? Then, consider what color background is present in the location, as you’ll want to select a color palette that contrasts with the environment. You’ll want to place your signage in a location that is in the most visible and highest traffic areas.
Simple Typography and Message
If your potential customers and target market are driving by or only seeing your sign in passing, you’ll want to make sure that they can understand and absorb your message in a few seconds. Bold lettering can help aid readability from a distance, and it’s a good idea to make your typography big, simple, and clear. The simpler your sign is, the more effective it will be.
Effectively using contrast is also critical when you only have a couple of seconds to catch someone’s attention. Therefore, every focal point in your sign needs to be clearly distinguishable. With colour, pair different hues that stand out from one another.
Your GTA Sign Design Experts
With years of experience working in the custom sign industry, Gregory Signs knows what works and what doesn’t work. If you have any questions about custom signs, indoor signs, outdoor signs, or signage design in general, we’re happy to help. Get in touch with us today!