The Importance of Letter Sizing in Signage
October 26th, 2018
Have you ever driven past a business, read the sign, and realized that you still have no idea what kind of business it is? If so, you’ll understand that a poorly-designed sign is just as problematic as no sign at all. If you don’t pay attention to all the design details such as the font, color, and letter sizing in business signs, it can greatly affect your ability to clearly communicate your brand to potential customers.
Why Letter Sizing in Signage Matters
Whether your sign will be a more traditional design for a leased office space or a fluorescent sign for a new bar, size matters. If the letter size is too small, passersby won’t be able to read it from a distance and they’ll pass right on by. Business signage should be easily readable with a quick glance. Most people will just glance at your sign unless they’re specifically looking for your business.
Overly-large letter sizing in business signage isn’t the solution, as it will look out of place and unprofessional. Finding a happy medium between too small and too large will bring the attention your business deserves in a way that looks professional and provides credibility.
Font Color and Type
Letter sizing in business signs is not the only aspect to consider when creating a design. Font colour and type also play a key role, sending an immediate message to potential customers about exactly what your brand and business are about.
In addition to choosing a font style that’s appropriate for your brand, it’s important to choose one that can be easily read. Although a cursive font may elegantly represent your business, it may be hard to see and read from a distance.
Sign Placement Can Make or Break Your Business
After you’ve figured out the sizing, colour, and font type, you’ll need to think about placement. If your sign isn’t placed in a prominent position, then the sizing, colours and fonts won’t really matter.
What makes a good sign location? Firstly, it needs to be easily visible from nearby roadways. This means that it must be tall enough to be seen from a distance. Secondly, it’s imperative that your sign is free of any obstructions. This includes trees, poles, buildings, and signs for other businesses.
With a little pre-planning and thought into font colour, style, and letter sizing, your business will soon be on the path to attracting new attention.
Want to learn how Gregory Signs can help create the perfect sign for your business? Contact us today, we’re here to help!
Category: News Updates