Marketing your business takes a lot of planning, money and time. One way to easily market your company is by investing an appealing, professional sign. The best part about effective signage is that all it takes is a simple sign of your company’s logo printed on a suitable material, for you to stand out and for your target audience to become intrigued. A sign is a long-term investment and an essential part of the branding of your business.
How Do Signs Help Market Your Business?
- Build and strengthen your brand
- Drive more clientele
- Create impulse sales
- Provide directions
- Display important information
- Make customers aware of who you are and what you sell
Sign Design Tips
Visibility and Legibility
People will be looking at your sign close up and from afar. Take into consideration those driving by can read your sign in the day and the night time. If you want to attract more clients at night, ensure that your sign is large and use materials that will illuminate the sign such as LED lights.
Simplicity is Key
Avoid crowding your sign with too many words, colours, lines or text. When there’s too much going on, it makes it harder for your viewers to read and understand the message you’re trying to convey. Keep your sign looking clean and as professional as possible.
Check if There’s Any Obstructions in the Area
Signs are all about location! Take a look at what your customers will see by walking and driving past your business in every direction possible. Use that information to figure out the perfect location for your sign.
Make sure the colours of your sign contrast very well. You don’t want a sign with a white background and yellow lettering. Your customers will be more attracted to a sign that they can read clearly. Remember- the most important function of a sign is to get your message across as quickly as possible.
New Technology – Consider Digital Signage
Depending on your business, digital signage may be the best option for you. For instance, if you own a fast food restaurant and you want customers to be aware of the promotions, digital signage gives you the option of easily changing the information, without worrying about investing in a new sign. Plus, digital signage as a whole will be an extremely appealing and cost-effective way to deliver any message you want with the freedom to include shot videos or graphics.
Contact Gregory Signs!
Signage needs to be developed properly and precisely in order to successfully market your company and enhance your professional image. Contact Gregory Signs and book a consultation to receive quality design and manufacturing services that you can trust!