The font on your signage can make or break the message you’re trying to convey. With several typefaces and over 500 000 fonts available, it can be challenging to determine whether or not you chose the right one. When choosing a font, consider 2 things: what is the size of your sign and how much time will the reader need in order to understand the information on the sign? Here are some tips we can provide so you choose the right one!
Sans Serif Fonts with Uniform Thickness
Signs are easiest to read when they include a bold, sans serif font. This option is clean, slick and the perfect option for small signage or a sign that viewers have to read from a distance. You should also choose this font if you’re trying to attract the attention of motorists driving by at 60mph.
It’s crucial that you increase the spacing between each character on the sign for maximum readability. A sign that appears too crowded, especially with a serif font will be significantly harder to read.
Although fancy calligraphic fonts are stunning to look at on an invitation, that’s not usually the case on signage, especially if it’s not done properly. If you’re using a script font, select one with less embellishments. You want it to look as clean as possible since you only have a few seconds to capture the attention of those passing by.
Be Strategic with Script Fonts
When using a script font, keep it to a minimum. Instead of using a script font for the whole sentence or paragraph, use it only for the headline or a logo. Majority of your message should be displayed using a clear typeface.
Contact Gregory Signs
If you’ve ever been involved in starting a business or re-imaging a business, chances are you’ve realized that one of the most important – and toughest – tasks, is to draw customers and positive attention to your company.
At Gregory Signs, companies of all sizes find the advertising expertise and talent they need to help differentiate their company in today’s competitive market. Contact us today!