How long has it been since you updated your signage? If it’s been a while, it might be a good idea to give it some thought! A simple signage upgrade will offer your company several benefits, especially if you notice that its outdated. You may have an established business with a renowned reputation, but innovation is great way to keep up with your competitors.
Make your sign more attractive, modern and durable! An old or damaged sign costs you money because it won’t market your business effectively. Make customers see the most flattering image of your company by updating your sign. Here are the top reasons you should invest in updating your sign!
Sometimes, looking at a familiar sign for too long can be unappealing. Your signage may not entice people as much as it used to. If your business is getting old, then it may start to blend into the background, instead of standing out from the crowd. The quality of your sign might be acceptable, but that’s not a sign you’d pick for your business if you were shopping for one in this moment. This is when you should consider changing it up so that you can grab the attention of those passing by.
Signs that are worn out, damaged, rusting, peeling, chipping, faded or vandalized definitely should get updated as soon as possible. Wear and tear on your sign provides a different impression than a well-kept modern sign would. It can show that you don’t care about the image of your business which is what ultimately might push customers away. Sometimes, all it takes is for you to upgrade the materials so the sign lasts longer and you don’t have to worry about this problem for a while!
If your business has been around for a while and you haven’t considered re-branding or updating your sign, then it likely will appear outdated in comparison to the surrounding competition. Newer businesses might have an office nearby and their sign may have modernized colours, graphics, fonts and materials. When this happens, your sign may not stand out like it used to. The purpose of a sign is to attract attention, so it’s important to make sure your signage is still doing this.
Inaccurate Information & Doesn’t Match Your Brand
Overtime, you may have changed your phone number, social media account, website, business colours or business promotions, so it’s important to keep everything consistent. When you don’t update this signage, then your message won’t be clear to your audience. You don’t want to disappoint customers by having a sign with old promotions on your storefront, when that promotion is over! Ensure that everything going on in your business is cohesive with your signage.
Consider the size of your sign. If it’s not big enough, those passing by won’t be able to easily read it. Most customers find it frustrating when a sign is too small because they can’t read about who you are and what exactly your business offers. You have to make sure that your sign is visible from several directions, whether it’s a customer walking by or motorists commuting in traffic.
Also, consider adding light to your sign. When your signs aren’t visible at night, you’re losing a lot of free advertising time and several potential customers. Take into account how your sign looks during the day as well. Make sure the colours don’t blend in too much with the background of the building.
Contact Gregory Signs
Finding the correct words, mediums and images to promote a business to targeted clientele requires someone who knows the art of advertising well. At Gregory Signs, companies of all sizes find the advertising expertise and talent they need to help differentiate their company in today’s competitive market.
We believe that your sign should be a direct reflection of your business image. You have one shot up front to get that across to your potential customer, so make it count.
Contact us today!