Having an effective business sign is vital to your company’s success. If you don’t have an enticing sign, then this could be push potential customers away and prevent them from contacting you or entering your store. Have you been experiencing this problem? If so, then it’s time to fix this!
Here are some ways to figure out when your sign is outdated and it’s time to get a new one.
Blends with Surroundings
Signs that blend in with your surroundings or the exterior design of the building, won’t stand out from other competition. You may not get noticed, which affects the amount of people who will enter your office building or store. This also won’t help with brand recognition, which is one of the primary uses of your sign. If your sign doesn’t stand out enough, chances are that its outdated and it’s time to get a new one!
Too Much Text
A sign with too much text likely won’t get the attention of your audience. Most people typically look at a sign for only a few seconds, so it’s important to make sure that it’s brief and to the point. You will know that your sign is outdated if it’s too wordy. The most enticing signs are the ones that are very informative while only looking at it for a quick glance.
If you installed a sign many years ago and never decided to maintain it, then eventually it will look outdated. All signs need occasional repairs or maintenance to ensure that they remain looking brand new. When a sign is poorly maintained, it looks outdated, which means that you’re not using it to its full potential.
Don’t Represent the New Vision of Your Company
Once your business decides on new colours, logos, fonts or any other change, then it’s important to update your signage. Doing this will show your audience that you care about your image, which in turn will relay a positive perception in the mind of consumers.
Contact Gregory Signs
Are you looking to replace your outdated sign? If so, then contact the professionals at Gregory Signs today for our exceptional design, manufacturing and installation services!