How to Design an Effective Wayfinding Sign

How to Design an Effective Wayfinding Sign

Wayfinding signs are an essential part of your business facility, used to inform, direct and guide visitors. When designed effectively, visitors will feel comfortable and confident to explore around the building. These sings are inviting to those who are unfamiliar with their surroundings, so don’t overlook them! An exceptional wayfinding sign will make a great first impression.

Here are some tips on how to design an effective wayfinding sign.

Be Bold and Unique

It’s important to make sure that your directional signage is eye-catching. This can be done by using bright colours with bold wording and fonts. A great way to know that you chose the right colours is by picking ones that stand out against the prominent colour of the facility. Make your sign easy to spot and visitors will feel more comfortable determining where to go.


Sometimes, keeping it simple is the way to go. Avoid including too many graphics, colours or too much information on the sign. This can be distracting and unattractive. When people are looking for their way around, they want it to be easy! Make sure that you don’t overcomplicate your sign.


Arrows are almost always used when creating directional signage. When you incorporate them in your wayfinding sign, make sure you don’t make them too ambiguous. For instance, people can get confused when they see upwards arrows. They might ask themselves if the upward arrow means up and ahead, or if it means to go to the second floor. Be strategic!


It’s important that you use a simple typeface that’s straightforward and easy to read. When selecting the font, some features you should consider choosing are:

  • Sans serif
  • Easy recognizable letterforms
  • Proper letter spacing
  • The typeface has a large X-height for good readability

Contact Gregory Signs

With our knowledgeable design staff, we’re able to provide our clients with fresh new ideas and help them achieve the ultimate wayfinding signage! Contact Gregory Signs today.

2019-06-28T12:03:42-05:00 June 28th, 2019|