The first point of contact between your business and any visitor or customer is your storefront signage. For this reason, it’s important that your sign is attractive and makes a memorable first impression. No matter what kind of shop you own, it’s vital that you make sure that your signs are communicating the right message.
Here are some tips on how to design an effective storefront sign.
Easy to Read
The number 1 priority when designing any storefront sign is to make sure that it’s easy to read, especially from afar. For example, if your store is located in a busy area, next to a motorway or a road, then you have to make it clear enough for those driving by to read it quickly and remember who you are.
When designing the sign, first and foremost, consider the font. Don’t choose a font that’s cursive, overly crowded or too decorative. From a distance, fonts like these are difficult to read. Make sure that the colours of your font and background contrast by pairing light and dark colours together so that the text stands out. Your font typically shouldn’t be all capital letters. All caps will come off as striking and sometimes forceful, while also being less appealing to the eye. Choose a mix of upper and lowercase letters! Space the letters and graphics out enough so that each element on the sign has some room.
Include a Clear Message
For well-known brands, minimal messaging on their signage is acceptable because plenty of people already know what they have to offer. An example if this is McDonalds. Mcdonalds established its reputation worldwide, which means they can get away with just using their name as the sign. If you’re a small business, you have to help viewers discover the purpose of your establishment, all it takes is some minimalist messaging. For instance, if Mcdonalds was a brand new, small company, they could include the text “burgers and fries” on their sign.
Inform People of Your Style & Vibe
Present your sign with a design that’s appropriate, relevant and reaches your target audience. A storefront sign easily gives off the vibe that customers can expect when visiting your space. Signs will make people feel a certain way they look at them, so make sure that the logo and graphics explain what your company is about, by emphasizing your businesses style.
Be Unique and Obvious
Try your best to make your signage distinct from nearby competitors. If you open a new coffee shop with brown and red signage, people might mistake you for Tim Hortons. Also, consider where your store is located and whether or not your sign blends in with your neighbours. Some ways to make your sign stand out is by using dimensional letters and illumination.
Contact Gregory Signs
If you’re looking for suggestions on how to make your storefront sign stand out you’re your competitors, then contact the expert design team at Gregory Signs!