Visibility is the most important element in business signage. Your signs and other graphics need to be easily seen and understood by using simple, contrasting colours that stand out. Your custom signage is usually the first thing that potential customers see, so a professional-looking design is very important.
When it comes to visual communication of your business, colours and fonts play an important role. Below are some factors to consider when deciding on the colour and font of your signage.
What is your business?
Choose colours and fonts that best reflects the essence of your business. Select colour combinations that are easy to read. You need the colour of the font used to stand out but be easily legible.
Who are your customers?
When selecting colours and fonts, you need to determine who your target audience is. Certain colours appeal more to women, while others attract male customers.
Establishing brand identity
In order to establish your brand identity, select the official colours of your company and incorporate that into your signage. To increase the visibility of the signage, you can use contrasting colours for the font to make it easier for your potential customers to see it. Colours and fonts are an important visual component, when it comes to effective signage. They have an effect on the thoughts and emotions of your customers.
What About Fonts?
It is important to find a consistent font to use throughout your business. You want to have a clear and concise message that is easy to read. Select a font that communicates your message and image. A clean style choice will get your message across more memorably.
There are 4 main font styles
- Serif Fonts – Letters with short lines coming off the edges. Letters appear more formal and traditional. Best suited for print.
- Sans-serif Fonts – Letters are plain, without serifs. Viewed as informal and playful. Best suited for digital.
- Script Fonts – Resembles handwriting and often used for more formal text. Not ideal for wayfinding signs such as lobby signs.
- Decorative Fonts – Informal fonts viewed as original. Best suited for headlines and can be a good option when creating custom outdoor signs.
At Gregory Signs, companies of all sizes find the advertising expertise and talent they need to help differentiate their company in today’s competitive market. We believe that your sign should be a direct reflection of your business image. You have one shot up front to get that across to your potential customer, so make it count.
If you need help in choosing the right colours and fonts for your business signage, contact Gregory Signs today!