Common Business Sign Design Mistakes

Common Business Sign Design Mistakes

Whether you’ve started a new business or you have been in business for many years, a sign could greatly help or harm your business. If you feel that your current sign just isn’t creating the results you desire, it may be time to consider replacing your sign with a more visually appealing option.

If you are opening a new business, you most likely don’t even know where to begin designing your signage. In order to understand the qualities that make up the best signs, it helps to look at the most common mistakes business owners make with their signs.


One of the most important design elements of your sign is contrast. A good example of contrast is the combination of black lettering with a white background. Although you want a nice contrast in the colours of your sign, make sure not to go overboard.

Colour Overload

Of course, you want your sign to stand out as much as possible, but going overboard with too many colours often makes people cringe. Having too many colours will make your sign appear too busy. Simplicity and clearness go a long way as far as signs are concerned.


If your sign is located close to the road, people driving by need to spot it as quickly as possible. Although signs seen close up can look relatively large, they will appear small to people driving by. Another important factor to consider is the distance between your place of business and the street. The further away your business is located from the street, the bigger your sign needs to be.


Before you actually start your design, take a good look at your location. Are there any obstacles surrounding your place of business, such as trees or poles? No matter how large your sign may be, it won’t make a difference if it’s hidden behind an object. Make sure that your sign is placed in a location where it’s easy for everyone to see.

Choose Gregory Signs

With many years of experience, Gregory Signs has provided clients with high-quality yet affordable signs since 1981. If you are looking for the perfect sign for your business, then you’ve come to the right place. Contact Gregory Sings today to get started.

2018-11-13T11:49:38-04:00 November 20th, 2018|