The Basic Functions of a Sign

March 16th, 2018

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Do you think all signs are the same? Think again. In most cases, a sign’s effectiveness is determined by its use. Is it going outside on your storefront or hanging in window?

When you’re designing your signage, it’s important to know the functions of a sign. Let’s take a look at 3 main functions of a sign.

Recognition & Awareness

A sign on the outside of your store offers information. Outdoor signs make people aware of your existence. These signs identify your company and allows customers to know that they are in the proper place. Outdoor signage is a successful way to advertise a brand.

Entice Customers

Signs can be used to prompt potential customers to make impulse buys. Signs that advertise discounts or sales, entice consumers to make a purchase. To entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to come inside. For the biggest impact, the signs should be as big as possible, and placed in a prominent area.

Wayfinding Signs

Wayfinding signage is necessary for many locations such as shopping malls, hospitals and corporations. Wayfinding signs help get customers from the street into your store or business, in the most convenient, safest manner possible. By having these types of signs, visitors and customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business.

Health and safety signage

Health and safety signage is one of the main means of communicating health and safety information. They can be found in places such as workplaces, schools and corporate offices. These signs provide information and warnings about hazards or threats which are essential to safety.

Here at Gregory Signs, we have many years of experience of producing signage for companies and businesses. We can work with you to design and manufacture any custom signs or ideas that you may have. With the creation of your sign we can help decide upon a strategic placement to maximize exposure for your business. Contact us today! (905) 532-0602

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