5 Things to Avoid When Designing Your Sign

April 26th, 2019

When you’re investing in a sign, it’s important to pay the most attention to the sign layout and design. There’s a lot to consider when it comes to creating an attractive sign – font choices and sizes, spacing, and colours. This all matters more than you think! Avoid common sign design mistakes by considering some of these tips.

Hidden Message

The first question you should ask yourself when designing your sign is whether or not the message is clear. Will your audience know the purpose of your sign? Will they know what your business does? If the answer is no, then rethink your design. Signage is 24-hour marketing, so you want to make sure you get it right and that your investment is worth it! Use phrases or an image that will make people know what you’re selling.

Font Style

Font is one of the most important aspects of the design process! Make sure you’re choosing the style that’s legible from afar so that it can get the most attention. If your font isn’t easy to read, it can decrease the effectiveness of the sign. When picking fonts, ensure that you stick to a maximum of 2 fonts, this way it’ll be easier to read. Choose fonts that look professional, clean and simple in order to successfully get your message across!

Capital Letters

Often, people think that using all capital letters makes their sign more appealing and easier to read, but many times they’re wrong. If you decide to place your sign in a busy area with several cars passing by, then you have to consider that they only have a few seconds to notice your sign. It’s proven that from further distances, reading all uppercase letters is harder than just having a mixture of upper and lowercase.

Overcrowding

Most of your audience will only have a few seconds to view your sign, so it’s best to keep it simple. Overcrowding will only distract viewers from the important message you’re trying to get across.

Colours

Using a bold colour is a great way to make your sign stand out. However, if you’re using too many colours and including the wrong colour combinations, your sign will be significantly less effective. Make sure that you contrast the colours – if your font is light, make the background dark, or vice versa. This will increase the readability of your sign.

Contact Gregory Signs

Gregory Signs is always caught up with new products and technology. Our knowledgeable design staff will provide clients with fresh ideas to help them achieve the ultimate branding! If you trust us to make your sign, you will receive the best product and value. Contact us today!

Category: News Updates